Hubspot Sales

MAY 19, 2020

They’d be wise to identify and target these brand-name companies with a bespoke account strategy. Editor's Note: This blog post was originally published in April 2017, but was updated for comprehensiveness and freshness in 2020. Wake the dead : A closed-lost deal need not be the end of a relationship.

Decision-making 117

Decision-making Management Acquisition Value Proposition 117

Jermaine Edwards

JUNE 29, 2020

If you’d like a summary and PDF exercises for this blog check out this video in the mastery channel which covers all five areas. If you can have all five of these conversations intentionally crafted throughout each month or quarter, you’ll be sure to have a much broader, a much clearer and transparent view with your customers.

Communication 130

Communication Decision-making Finance Key Account Management 130

Clarity Engagement Solutions

APRIL 26, 2021

While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, in a post COVID-19 age, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Jermaine Edwards

MARCH 17, 2020

In this blog for each of the eight steps of the full life cycle management, I’ve shared a specific question and action to guide how you can discuss this internally and then apply it. The paper illustrates one of the most effective views of the customer life cycle I’ve seen.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Innovation 130

AchieveIt

JULY 13, 2023

Ways to monitor results and drive accountability Strategies have been finalized. “While we’re having this conversation, we’re documenting the key things that need to be done for us to achieve our goals,” Candice says. “At At the end of the day, the operational plan comes out of these conversations.”

Banking 52

Banking Government Organization Account Strategy 52

Jermaine Edwards

APRIL 3, 2020

You can get more specific details on effective decision making in this blog article. Understand what the cause and the impact will have both practically and emotionally for the people, organisation or any others involved. Evaluate what you don’t see e.g. dangers or risks. Design the proactive action plan.

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

SmartKarrot

APRIL 13, 2023

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. From podcasts and webinars to blogs and social media posts, these influencers are using a range of channels to help other account managers learn, grow, and succeed.

Account Management 11

Account Management Key Account Management Management B2B 11

DemandFarm

JULY 20, 2023

With deep insight into your key accounts’ needs and goals, you’re well-positioned to deliver value and drive growth. The first step in this next phase is developing a customized account strategy. Your strategy must be flexible, allowing for modifications based on evolving needs and market dynamics.

Key Account Management 40

Key Account Management Account Management Meetings Account Strategy 40

SBI

MAY 8, 2012

It is vital not only to identify account goals at the beginning of the year, but to re-evaluate these goals periodically (spring is a good time!). Plan2Win software helps salespeople like you develop territory and account strategies. Follow Nancy on Twitter @sellingtools or subscribe to her Tool Talk blog.

Account Strategy 33

Account Strategy Sales Finance Communication 33

DemandFarm

MAY 12, 2023

By prioritizing these accounts you’ll have a better understanding of how to allocate resources. Developing account strategies and objectives After your key accounts are identified, you will need to develop customized strategies and objectives for each.

Global Accounts 52

Global Accounts Account Management Management Logistics 52

SmartKarrot

MAY 10, 2021

Lead account strategy in generating and developing business growth opportunities, working collaboratively with leaders, and Product. Create product artifacts (Videos, FAQs, Blog Posts, etc) to accelerate best practice sharing and drive user engagement. Influence long-term strategic direction and serve as a business partner.

Customer Success 10

Customer Success Onboarding Negotiation Account Strategy 10

Cosawi

FEBRUARY 27, 2023

In today’s data- and technology-rich environment, marketing needs to be strategic, outside-in and a source of value in co-orchestrating the account strategy and value offering. We get many questions about omnichannel campaigns and deployment, and – although important – the upstream work needs to be done first.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Deep Insight

AUGUST 16, 2021

The message from this blog? Whale Hunting with Global Accounts. It’s not often that I write book reviews but if there’s one book on sales management you should plan to read before the end of the summer holidays, it’s Whale Hunting with Global Accounts. Forget elephants; hunt whales instead. All these things need to change.

Global Accounts 52

Global Accounts Key Account Management Account Management Profitability 52

DemandFarm

APRIL 26, 2023

In this role, the focus is on managing larger accounts, developing and implementing key account strategies, and leading a team of Key Account Managers.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

Arpedio

JANUARY 11, 2023

How to Succeed With Account Management. Back to blog. Let’s show you how to get the most out of your account management! In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry.

Account Management 52

Account Management Management Key Account Management B2B 52

DemandFarm

APRIL 18, 2023

Optimizing a connected apps ecosystem with your digital account planning tool A single place for Account Intelligence can serve as a perfect place to plug in critical data points in the right context of Account Planning.

Account Management 52

Account Management Digitalization Management Account Planning 52

Arpedio

AUGUST 24, 2022

Account Planning: Manage Long-Term Account Development. Account Planning: Manage Long-Term Account Development. ? Back to blog.

Account Planning 52

Account Planning Account Development Management Account Management 52

SBI

APRIL 26, 2018

And our blog has a plethora of articles and case studies. Clive: Any organization that has a key and named account strategy and is selling into other enterprises can drive value from the Agent3 platform and, in particular IT, telco, services, manufacturing and financial institutions can achieve significant ROI.

Sales 55

Sales Manufacturing Account Strategy Organization 55

AchieveIt

OCTOBER 17, 2023

Organizations tend to perceive accountability as elusive, especially if they lack formal processes for the management of teams and individuals. An accountability system ensures the success of strategic objectives and instills a sense of trust that everyone is responsible to one another.

Leadership 52

Leadership Communication Stakeholders Organization 52

Red Star Kim

JUNE 7, 2023

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Brooks Group

DECEMBER 27, 2022

Use the meeting time to hold people accountable for the behaviors you mutually identify as important, and your salespeople will begin to appreciate the time with you. Let reps talk about anything that is on their mind, but don’t use the meetings for specific account reviews. Sure, you might have to move a meeting once.

Sales 77

Sales Sales Leadership Leadership CRM 77

Hubspot Sales

JULY 1, 2019

Blog posts, infographics, and short videos: Quickly engage with a contact with “snackable” content. Here are the primary roles: Account executive: Runs internal meetings, shapes the account strategy, acts as the primary liaison with the prospect and works to become their trusted advisor.

Stakeholders 85

Stakeholders Finance Sales Decision-making 85