Cosawi

JANUARY 29, 2024

In the ever-evolving landscape of marketing strategies, one approach has emerged as a powerful way to target and engage high-value accounts effectively – Account-Based Marketing (ABM). ABM has gained prominence for its ability to provide personalized, laser-focused marketing to key accounts.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Cosawi

DECEMBER 28, 2021

Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical to leverage the role as an accelerator and create executive accountability within the account team. Stay informed on the account through an established strategic account process. Coach SAMs on business matters.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Cosawi

FEBRUARY 27, 2023

The second article addressed the critical role of Executive Sponsor engagement and how it can impact the success and resilience of your strategic customer partnership when done well. We also have noted the presence of separate workflows, which are often in conflict between the marketing campaign plan and the sales account plan.

Marketing 52

Marketing Suppliers Investors Account Planning 52