Cosawi

JANUARY 29, 2024

They do this by digesting all the insight available and by connecting them with what is important to the customer. They can also bring the product and campaigns in a relevant manner to the account strategy and business fit and are the owners of what we call the closet. The creation of account marketing roles was a game-changer.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Cosawi

DECEMBER 28, 2021

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Cosawi

FEBRUARY 27, 2023

We also have noted the presence of separate workflows, which are often in conflict between the marketing campaign plan and the sales account plan. Even though teams have moved away from simply pushing products, they still are not aligned with what the customer values most.

Marketing 52

Marketing Suppliers Investors Account Planning 52