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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

A&O had been trialling Harvey (based on GPT-4) since November 2022 with a team of lawyers in its Markets Innovation Group (MIG). Based in the leading innovation hubs Oxford, Cambridge, London and Singapore, with a presence in Hong Kong through association with Karas So LLP.

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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

In today’s data- and technology-rich environment, marketing needs to be strategic, outside-in and a source of value in co-orchestrating the account strategy and value offering. Rather than put together a marketing campaign based on general insights, they map out the buying journey for this specific segment of investors.