PandaDoc

APRIL 21, 2023

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

Hubspot Sales

MARCH 18, 2019

As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. The Benefits of Key Account Management. Key Account Management Strategy.

Key Account Management 125

Key Account Management Account Management Management Account Strategy 125

Jermaine Edwards

MAY 18, 2020

A software company selling digital print solutions to a large engineering company maybe helping solve a range of challenges; cost savings, profit maximising etc. When you think about customer relationship management, customer growth, customer success do you immediately think LEADERSHIP ? Leadership was the most consistent.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

A software company selling digital print solutions to a large engineering company maybe helping solve a range of challenges; cost savings, profit maximising etc. When you think about customer relationship management, customer growth, customer success do you immediately think LEADERSHIP ? Leadership was the most consistent.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Revegy

JULY 17, 2018

A good strategic account program requires a clear understanding of the customer’s internal structure, personnel and decision-making process, including the buying centers with responsibility for initiatives and budgets. As a best practice, this revenue snapshot is a requirement in every key account plan.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40

Brooks Group

DECEMBER 27, 2022

Reps could be making prospecting calls, sales calls, performing account reviews, calling to upsell/cross-sell, or simply reaching out because the contact appeared on a “Not Contacted” report within the CRM. . Their focus is on revenue, profitability, and market share. Do more with your CRM. Behaviors Based on Tenure.

Sales 79

Sales Sales Leadership Leadership CRM 79

Hubspot Sales

JULY 1, 2019

According to TOPO senior demand generation analyst Eric Wittlake, having an ICP lets you decide whether to target an account without bringing together your entire leadership team. Your CRM holds a wealth of information about your ideal customers. The first tier typically consists of 20 to 50 accounts. Market share.

Stakeholders 84

Stakeholders Sales Finance Decision-making 84