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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

They may come from a range of places: customers, their suppliers, your suppliers, managers, senior managers, employees, your immediate team, support functions e.g. Finance, HR, Purchasing etc, shareholders, government, regulatory bodies, the general public, trade unions.

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The Six Critical Ingredients for the Best Account Plan Ever

Revegy

A good strategic account program requires a clear understanding of the customer’s internal structure, personnel and decision-making process, including the buying centers with responsibility for initiatives and budgets.

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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. Key account managers without an action plan will fail. Customers, competitors and suppliers Trends. Update the CRM. How will are suppliers, capabilities and financial benefits assessed?