Strategic Account Management Association

OCTOBER 26, 2021

Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. To lead effectively, they must embrace change through agile leadership. Let us define what we mean by agile leadership. Agile leadership. Agile leadership.

Account Management 520

Account Management Co-Creation Leadership Procurement 520

Cosawi

DECEMBER 28, 2021

One role of the executive sponsor, then, is to balance that can-do attitude – i.e., the ability to respond to continuous change – with the collaboration and alignment needed to create the value offer. Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. .

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Cosawi

FEBRUARY 27, 2023

We also have noted the presence of separate workflows, which are often in conflict between the marketing campaign plan and the sales account plan. Even though teams have moved away from simply pushing products, they still are not aligned with what the customer values most.

Marketing 52

Marketing Suppliers Investors Account Planning 52