Account Strategy Digitalization Healthcare Organization 
Clarity Engagement Solutions
APRIL 26, 2021
Now, as the global pandemic re-writes the rules of customer engagement and removes at least in the short term, direct face-to-face contact with healthcare stakeholders, pharma companies are plotting their next move. For any pharma organization sitting on the sidelines, “ waiting for the storm to pass ,” our message is clear.
Clarity Engagement Solutions
APRIL 26, 2021
More than a sense of being stopped in one’s tracks, the pandemic has had the interesting effect of preventing pharmaceutical sales organizations from “speeding up the mess” of coin-operated sales pitches and has made companies acutely aware of the limits of product-centric physician contact models. Things have changed.
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Clarity Engagement Solutions
APRIL 26, 2021
More than a sense of being stopped in one’s tracks, the pandemic has had the interesting effect of preventing pharmaceutical sales organizations from “speeding up the mess” of coin-operated sales pitches and has made companies acutely aware of the limits of product-centric physician contact models. Things have changed.
Clarity Engagement Solutions
APRIL 26, 2021
The need to accelerate the shift from transactional sales pitches aimed at promoting a product to a physician for an unmet patient need to creating solutions designed for a broader set of account stakeholder, has been a nagging factor for every pharma commercial organization. Things have changed. Priorities have shifted.
Cosawi
FEBRUARY 27, 2023
In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM).
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