Jermaine Edwards

APRIL 3, 2020

Regardless of the size, maturity or sophistication of your organisation, you can apply these ideas to protect your profits, reputation, relationships and revenues. In our experience, this section can happen very quickly with a clear experienced thinker and facilitator. Since then, Best Buy has grown profitably every year.

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

Cosawi

FEBRUARY 27, 2023

The Strategic Account Manager, the Account-Based Marketer or any of the Account team need to have more consistent and relevant conversations with the customers. A customer-led ABM construct facilitates that integrated pathway to becoming customer-centric and ultimately more effective. Is ABM strategic or tactical?

Marketing 52

Marketing Suppliers Investors Account Planning 52

Revegy

JULY 17, 2018

According to SiriusDecisions, a global B2B research firm focused on sales strategy, a critical component of a great account plan is charting the product landscape in the account by listing the closed, active and potential opportunities for each buying center, and then grouping opportunities by product or service categories.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40