Remove Account Strategy Remove Innovation Remove Investors Remove Leadership
article thumbnail

Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

A&O had been trialling Harvey (based on GPT-4) since November 2022 with a team of lawyers in its Markets Innovation Group (MIG). EY’s web site end user focus There were complimentary comments about the end user focus of the EY web site EY Global – Home | Building a better working world.

article thumbnail

Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

In today’s data- and technology-rich environment, marketing needs to be strategic, outside-in and a source of value in co-orchestrating the account strategy and value offering. Rather than put together a marketing campaign based on general insights, they map out the buying journey for this specific segment of investors.