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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

In today’s data- and technology-rich environment, marketing needs to be strategic, outside-in and a source of value in co-orchestrating the account strategy and value offering. Rather than put together a marketing campaign based on general insights, they map out the buying journey for this specific segment of investors.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Forsters’ industrial real estate thought leadership A UK law firm (with a focus on real estate and private wealth) conducted research into the real estate sector – typically a role undertaken by property firms. I particularly like the wheel of insights and services for the C-suite role.