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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

ACCOUNTANCY UK accounting industry turnover up 16.6% Mishcon Future builds on its reputation as trusted advisors, drawing on its innovation ecosystem, including MDR Group businesses such as MDR Brand Management , digital transformation specialists MDRxTech and in-house accelerator, MDR Lab.

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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

Today, as advisors in the strategic account management space, we are surprised and disheartened to see that marketing is often not only missing at the strategic account team table but also working from an inside-out products focus, rather than an outside-in customer focus. But this is only the starting point.