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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Investing in automation and artificial intelligence (AI). I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. people and is worth over £238.4

Marketing 130
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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. This growth in social shopping hasn’t gone unnoticed by marketing leaders, who are increasingly devoting more of their budgets to social advertising, if even only slightly.

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How to calculate ROI of CRM (& improve it too!)

Insightly

Marketers use ROI to benchmark the effectiveness of their advertising placements. Focused sales reps find more time for prospecting, customer acquisition, and upselling, which results in a healthier pipeline. Marketing focuses on content creation and delivering MQLs, while sales builds pipeline. the ROI of CRM).

CRM 52