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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Alastair will be writing an article for a future edition of PM Forum magazine. Investing in automation and artificial intelligence (AI). The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). Sentiment and outlook are down year-on-year.

Marketing 130
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The Sliding Scale of Sales Transformation

Mike Kunkle

That depends on a variety of factors, which I will share in this article. As applicable, understanding of vendor and channel partners and how to most effectively build relationships and engage with them to uncover, manage, and win opportunities through the effective co-creation of solutions for customers. Value Creation.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Doug Winter, Seismic co-founder and CEO. With the acquisition, Seismic boasts a roster of 750 customers. Prospect Intelligence.