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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

So in the B2B world, 70% of your revenue every year comes from existing customers, only 30% comes with new customers. And also the distinction between new business acquisition, so totally net new, and expansion and retention of existing. And they use that for prospecting, and pipeline and lead generation and so on.

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A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

In this write-up, I will first explain what makes enterprise clients different and then take you through the all-important enterprise sales terminology that every B2B SaaS company should know. Important enterprise sales terminology that every B2B SaaS company should be aware of. What makes enterprise clients different? .

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The Art of Client Service, with Robert Solomon

Account Management Skills

So to me, if you look at the clients who have done iconic work, Apple with TBWACHIATDAY, Wieden+Kennedy with Nike, Crispin Porter Bogusky with the Mini, if you could have a list, you’ll find that there is a deep and abiding relationship built on trust that preceded the creation of great work. This is what’s happened.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Doug Winter, Seismic co-founder and CEO. With the acquisition, Seismic boasts a roster of 750 customers. Headcount exceeds 800 across 12 offices.