Remove Acquisition Remove B2B Remove Global Accounts Remove Sales Environment
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How complex is your complex sale? An analogy with Judo belts

KAM With Passion

In another post, I have introduced 3 complementary capabilities organisations need in a B2B world and presented them as a pyramid. The series of posts on Complex Sales is about the bottom of the pyramid. How complex is a complex sale situation? Green belt situation example: Acquisition of a CRM system . Here is why.

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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

Customer Acquisition Cost (CAC) The total cost associated with acquiring a new customer, including marketing and sales expenses. Customer Advocacy The process of mobilizing key accounts to become advocates for a company by getting testimonials, case studies, and referrals.