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How complex is your complex sale? An analogy with Judo belts

KAM With Passion

Green belt situation example: Acquisition of a CRM system . Most B2B sales professional qualify a sale as complex when a buying committee is involved in the purchase decision. Why assessing the degree of complexity of sales correctly matters. What should company & sales leaders do about it? Here is why.

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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

Customer Acquisition Cost (CAC) The total cost associated with acquiring a new customer, including marketing and sales expenses. Customer Advocacy The process of mobilizing key accounts to become advocates for a company by getting testimonials, case studies, and referrals.