Acquisition, CRM, Global Accounts and Sales Environment

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Acquisition

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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

APRIL 13, 2023

Customer Acquisition Cost (CAC) The total cost associated with acquiring a new customer, including marketing and sales expenses. Customer Advocacy The process of mobilizing key accounts to become advocates for a company by getting testimonials, case studies, and referrals.

Key Account Management

Key Account Management Account Management Management Value Proposition

How complex is your complex sale? An analogy with Judo belts

KAM With Passion

MARCH 28, 2022

Green belt situation example: Acquisition of a CRM system . Most B2B sales professional qualify a sale as complex when a buying committee is involved in the purchase decision. For example, a company wants to buy and implement a CRM system. It is up to the sales team to use this freedom smartly. Here is why.

Procurement

Procurement Stakeholders CRM Government

Strategic Accounts Today

65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

How complex is your complex sale? An analogy with Judo belts

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