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How complex is your complex sale? An analogy with Judo belts

KAM With Passion

MARCH 28, 2022

Green belt situation example: Acquisition of a CRM system . For example, a company wants to buy and implement a CRM system. The Global Sales VP is the sponsor of the project without being directly involved in the decision. A few carefully selected people are chartered to represent the users from different functions.

Procurement 130
Procurement Stakeholders CRM Government 130
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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

APRIL 13, 2023

Customer Acquisition Cost (CAC) The total cost associated with acquiring a new customer, including marketing and sales expenses. Customer Advocacy The process of mobilizing key accounts to become advocates for a company by getting testimonials, case studies, and referrals.

Key Account Management 52
Key Account Management Account Management Management Value Proposition 52
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