Apptivo

MAY 30, 2022

But in the end, it’s on the sales department to make that final push of converting that customer from the interest stage. Customer Acquisition. Customer acquisition also happens through the sales process, when the salesperson brings in more new customers through cold-calling, cold-emailing and through other sales tactics.

B2C 52

B2C eCommerce Sales Acquisition 52

Zendesk

OCTOBER 20, 2023

It also empowers customer service reps with the information they need to provide an exceptional customer experience (CX). Delivering excellent customer service can drive revenue, increase customer retention , stimulate business growth, and improve customer satisfaction.

B2C 52

B2C Customer Experience B2B Software 52

SmartKarrot

JULY 30, 2021

It’s a powerful, emerging marketing tool – customer success. Weren’t we providing customer support and customer service all this while, they ask. Well, yes, but no, customer success is not the same as customer support or after-sales service. What is customer success?

Customer Success 10

Customer Success Onboarding Acquisition B2C 10

Insightly

JULY 25, 2023

What is an ideal customer profile? An ideal customer profile (ICP) is a comprehensive, documented profile of your company’s perfect customer. While an ICP is relevant in both B2C and B2B marketing scenarios, we’re primarily focused on B2B in this article. There are six steps to create an ideal customer profile.

Manufacturing 52

Manufacturing B2C Decision-making B2B 52

SmartKarrot

MARCH 9, 2022

As discussed earlier, product-led is when you use your product/service as the driver of your business growth. Unlike sales-led businesses, which aim to get a customer from point A to point B in the sales cycle, product-led businesses turn the conventional sales model on its head. Lowers sales acquisition cost.

Acquisition 10

Acquisition B2C Sales Customer Success 10

SmartKarrot

MARCH 15, 2022

This leads to lower customer acquisition costs and higher retention costs. PLG or product-led growth also leads to shorter sales cycles, automates user acquisition, and aids in onboarding. Best for: The PLG approach is best suited for B2B and B2C companies that are product-based.

Marketing 10

Marketing Acquisition Customer Experience Onboarding 10

SmartKarrot

APRIL 24, 2020

Customer segments are groups of customers that share common characteristics like industry, number of employees, products, location, etc for B2B marketing and gender, age, preferences, demographics, etc for the B2C market. SaaS Customer Success Through Customer Segmentation.

B2C 12

B2C Customer Success B2B Profitability 12