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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

An interview with Michael Thomas by Harvey Dunham, Managing Director of Business Development at SAMA. Michael Thomas is the founder of Magnetic Services. He also spent years as a managing consultant for Microsoft’s global consulting organization. How do your service groups pick a project and staff it? Register here.

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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

But the question remained: how did that translate to the sales organization? We worked with the company to determine how to motivate the sales organization with performance indicators that could ultimately steer consumer preference. It’s hard work to get an organization, any organization, to start to think differently.

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Your Customers Are Telling You to Reconsider Inside Sales

SBI Growth

Many companies investigated Inside Sales a few years ago and decided their product or service was too complicated or specialized to sell without an expensive direct sales force. Use the questions and thoughts as a starting point as you frame up this discussion within your organization. Here’s a simple Inside Sales Assessment tool.

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