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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

An interview with Michael Thomas by Harvey Dunham, Managing Director of Business Development at SAMA. Michael Thomas is the founder of Magnetic Services. He also spent years as a managing consultant for Microsoft’s global consulting organization. How do your service groups pick a project and staff it? Register here.

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The Ultimate Guide to Pricing Strategies

Hubspot Sales

For example, if you sold marketing automation software , and your competitors’ prices ranged from $19.99 Unlike cost-plus, freemium is a pricing strategy commonly used by SaaS and other software companies. For example, companies who offer a free version of their software can’t ask users to pay $100 to transition to the paid version.

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Why Your Company Needs a CRM to Grow Better

Hubspot Sales

Did you know a customer relationship management system (CRM) is the fastest-growing software on the market today? A CRM is a central location where you can organize the details related to your customers, across all departments at your company. Organize and simplify growth.

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How to Get Your Startup Up and Running with a Business Incubator

Hubspot Sales

Incubators can be sponsored by different types of organizations including venture funds or private companies, municipal economic development organizations, and even colleges or universities. Software discounts - From accounting to project management, incubators typically offer business software that helps their startups scale.

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4 Types of Customer Data and How to Collect Them

Nutshell

When it comes to customers interacting with your brand, be it through social media or browsing your website, you must understand the types of customer data you’re collecting and how you can leverage it for the benefit of your business. Customer data collection and organization are a breeze with Nutshell. Don’t believe us?

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What is employee turnover? Calculation, effects, and prevention tips

Zendesk

Employee turnover refers to how many employees leave an organization in a given period of time. While employees will always flow in and out of your business, prioritizing staff retention leads to improved service and morale. Employee turnover calculation example Let’s assume you ran a small software company last year.

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Mission Statement Examples

OnStrategyHQ

Remember that a mission statement explains why your organization exists. Example Mission Statements for Software Companies. Equifax Business Services’ mission statement: “To serve our customers by utilizing information and technology that provide real-time answers to increasingly complex questions.”.