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TechTarget Announces Closing of BrightTALK Acquisition

SBI

TechTarget Completes its Acquisition of BrightTalk, a Leading Virtual Events Platform. Nasdaq: TTGT), the global leader in B2B technology purchase intent data today announced the closing of the previously announced acquisition of BrightTALK Limited, a private company incorporated in England. This acquisition checks all the boxes.

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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

When we talk about expertise, you could label it as knowledge-intensive business services or expertise-based services that don’t show up in a product catalog. These services are not documented like products, technologies or platforms that have solution sets customers can find online and have at their disposal.

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Your Customers Are Telling You to Reconsider Inside Sales

SBI Growth

Many companies investigated Inside Sales a few years ago and decided their product or service was too complicated or specialized to sell without an expensive direct sales force. However, your Customer is evolving faster than you are, and they are time starved. By eliminating travel time, your sales force can become up to 150% more efficient.

Sales 110
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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

This evaluation should consider whether growth has come through the retention of current customer revenue, the penetration of customers through increased usage or additional products, or the acquisition of new customers. Where the business evolves, sales evolves as well, and sales compensation must evolve to support that change.