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How to Define and Increase the Lifetime Value of your B2B Customers

QYMATIX

Customer Lifetime Value Definition for B2B. Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Download the free eBook now.

B2B 52
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Wie Sie den Customer Lifetime Value Ihrer B2B-Kunden berechnen und steigern können

QYMATIX

Zunächst ein paar Definitionen: Experten im B2B Vertrieb und Marketing definieren Customer Lifetime Value (CLV oder häufig CLTV), Lifetime Value (LTV) oder Lifetime Customer Value (LCV) als den Deckungsbeitrag, der der gesamten Kundenbeziehung zugerechnet wird. Downloaden Sie jetzt das kostenlose eBook.

B2B 40
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The Complete Guide to SaaS Sales

Nutshell

Selling something that your customers will never hold in their hands requires a very specific approach and a whole lot of practice. Essential Software Tools for SaaS Sales. SaaS sales is the process of selling software that customers access through an online portal or website and use to solve a business problem.

Sales 127
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What is Bottom of the Funnel (BOFU)?

Upland

For example, a software company selling project management tools could offer a free downloadable e-book titled “ The Ultimate Guide to Efficient Project Planning.” Customers value a better experience much more. This word-of-mouth marketing can lead to new customer acquisitions easily.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Headcount exceeds 800 across 12 offices.