Arpedio

JANUARY 3, 2024

When it comes to customer acquisition and growth , businesses have two primary sales strategies at their disposal: inbound sales and outbound sales. In this article, we’ll take an in-depth look at each strategy and compare their tactics and effectiveness, helping you decide which approach is right for your customer acquisition goals.

Acquisition 52

Acquisition Sales Media Decision-making 52

Arpedio

DECEMBER 20, 2023

By prioritizing SQLs, you can increase conversion rates and revenue growth. The criteria for qualifying leads as SQLs can vary but typically includes factors such as their level of engagement, budget, and timeline for making a purchase. By focusing on SQLs, you can prioritize your efforts and accelerate the sales process.

Sales 52

Sales Prioritization Decision-making Communication 52

Apptivo

FEBRUARY 20, 2023

For example, if a C-level representative in B2B contacts you via your website’s contact form, this can be considered a bottom-funnel lead – your sales team can contact the individual directly and begin the account acquisition process. Whitepapers, manuals, and webinars are examples of informational goods that make strong offers.

Management 103

Management Sales Software Software 103

Mike Kunkle

NOVEMBER 21, 2023

Your previous CEO retired during the pandemic and your new CEO and the CRO he brought in, have aspirations to grow through acquisition (M&A) and new business development (which has not been a primary focus for at least 15 years). Now, customers are demanding more.

Acquisition 272

Acquisition Sales Decision-making Account Management 272

Apptivo

APRIL 8, 2022

There might be prospects that have interest in your product or service and ready to make a purchase. Being successful at lead generation can make your sales cycle much more efficient and lead to increased success rate in customer acquisition. Start by researching the market and make a complete analysis on competitors.

Advertising 98

Advertising Media Marketing CRM 98