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CS Benchmark Results & 2021 Outlook

Desired Path

Last year saw companies place a concerted effort on customer retention as customer acquisition slowed. Product and Customer Experience innovation is underway to support the top opportunities participants feel will bear fruit in 2021, namely: 1. Digital transformation. expect to grow next year with 5.3% Finally, 70.6%

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CS Benchmark Results & 2021 Outlook

Desired Path

Last year saw companies place a concerted effort on customer retention as customer acquisition slowed. Product and Customer Experience innovation is underway to support the top opportunities participants feel will bear fruit in 2021, namely: 1. Digital transformation. expect to grow next year with 5.3% Finally, 70.6%

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CS Benchmark Results & 2021 Outlook

Desired Path

Last year saw companies place a concerted effort on customer retention as customer acquisition slowed. Product and Customer Experience innovation is underway to support the top opportunities participants feel will bear fruit in 2021, namely: 1. Digital transformation. expect to grow next year with 5.3% Finally, 70.6%

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How to Align Your Sales Pitch with C-Suite Buyers

Openview

Because major technology purchases are increasingly tied to corporate-wide, digital transformation efforts, which are largely being driven by C-Level players. President and CEO Michele Buck told Fortune in October 2017 that she plans to take Hershey beyond chocolate and turn it into an “innovation snacking powerhouse.”

Banking 74
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10 Customer Retention Books CSMs Must Read in 2022

SmartKarrot

It also means increased customer lifetime value, increased revenue, lower customer acquisition cost , and higher average order value. Some of the topics discussed in the book include AI and ML techniques to help CRM, digital transformation for CRM, etc. Authored by Peter Fader and Sarah E. Like what you are reading?

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.