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KPI Management: Customer Segmentation and Analysis KPIs

Flevy

Customer Acquisition Cost (CAC) Payback Period by Segment Definition : The time it takes to recoup the investment made in acquiring new customers within a specific segment. Outcome : Within a year of implementing these personalized strategies, the e-commerce platform saw a notable increase in CLV growth across targeted segments.

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CS Benchmark Results & 2021 Outlook

Desired Path

Last year saw companies place a concerted effort on customer retention as customer acquisition slowed. Digital transformation. Migration to online collaboration / learning / e-commerce. Growth, Customer Retention & CS Team Size A whopping 89.5% expect to grow next year with 5.3% indicating by over 100%.

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CS Benchmark Results & 2021 Outlook

Desired Path

Last year saw companies place a concerted effort on customer retention as customer acquisition slowed. Digital transformation. Migration to online collaboration / learning / e-commerce. Growth, Customer Retention & CS Team Size A whopping 89.5% expect to grow next year with 5.3% indicating by over 100%.

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CS Benchmark Results & 2021 Outlook

Desired Path

Last year saw companies place a concerted effort on customer retention as customer acquisition slowed. Digital transformation. Migration to online collaboration / learning / e-commerce. Growth, Customer Retention & CS Team Size A whopping 89.5% expect to grow next year with 5.3% indicating by over 100%.

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How to Align Your Sales Pitch with C-Suite Buyers

Openview

Because major technology purchases are increasingly tied to corporate-wide, digital transformation efforts, which are largely being driven by C-Level players. Grow organically or through acquisition? Not convinced? Let’s look for a moment at Hershey Company. What products/solutions are they most focused on?

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10 Customer Retention Books CSMs Must Read in 2022

SmartKarrot

It also means increased customer lifetime value, increased revenue, lower customer acquisition cost , and higher average order value. Some of the topics discussed in the book include AI and ML techniques to help CRM, digital transformation for CRM, etc. Authored by Peter Fader and Sarah E. Like what you are reading?

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.