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KPI Management: Customer Segmentation and Analysis KPIs

Flevy

Monitoring CLV growth allows companies to focus on nurturing high-value relationships, optimizing customer experiences, and allocating resources more efficiently towards profitable segments. Lessons Learned : This success story underscores the importance of balancing acquisition cost and customer lifetime value.

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How to Align Your Sales Pitch with C-Suite Buyers

Openview

Because major technology purchases are increasingly tied to corporate-wide, digital transformation efforts, which are largely being driven by C-Level players. Grow organically or through acquisition? Not convinced? Let’s look for a moment at Hershey Company. What products/solutions are they most focused on?

Banking 74
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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.