Hubspot Sales

AUGUST 21, 2023

The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. With your personas and value matrix built, dive deeper to understand the journey a potential customer will take, both from the buyer’s perspective and from the perspective of your company.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Hubspot Sales

NOVEMBER 21, 2018

The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. With your personas and value matrix built, dive deeper to understand the journey a potential customer will take, both from the buyer’s perspective and from the perspective of your company.

Marketing 138

Marketing Advertising Decision-making Brainstorming 138

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20