Cosawi

DECEMBER 31, 2019

As you read the word marketing, you may have thought of enterprise marketing, branding, positioning, awareness campaigns, advertisements or flashy public relations campaigns. Shifting to account-based marketing (ABM) isn’t any of these things. Enter Marketing. Let’s take a moment to level set.

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

Cosawi

JANUARY 31, 2020

You may have promotions, campaigns, advertisements and even PR, but it is all happening when the customer is shopping for the soccer ball. . Her consultancy work is focused on Commercial Excellence, Executive coaching & leadership, KAM/SAM roadmaps & journeys, as well as Account based Marketing.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52

SalesGlobe

FEBRUARY 9, 2022

The company learned that the consumption of beer was driven by TV, radio, and social media advertising. Point of sale advertising, they discovered, was another driving force. But Kelly implemented a customized, consultative approach, connecting advertisers to entertainment marketing.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52

Account Management Skills

FEBRUARY 22, 2021

?. Paul Kirkley has spent his entire career in agency account management. He knew from a young age he wanted to work in advertising and has certainly fulfilled his ambition. Well, I’ve had about 25 years plus in the in advertising industry. Thanks, Jenny. And I was lucky enough to start at Ogilvy as a grad.

Account Management 52

Account Management Management Banking Meetings 52