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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Digital transformation. Preference for digital/virtual meetings. Book review: B2B Marketing strategy (kimtasso.com). Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). Work with other stakeholders to share ideas and brainstorm . Different family structures. Technological.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking. What were the main takeaways for delegates?