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3 Paths to Innovation-Driven Growth During Economic Uncertainty

Blue Canyon Partners

As the COVID-19 acute economic downturn recedes and businesses stabilize many B2B executives want to take advantage of trends emerging from the pandemic-induced disruption. Pre-COVID innovation plans became deprioritized for fear of being too risky or far flung. We argue that innovation should now become top-of-mind for executives.

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3 Paths to Innovation-Driven Growth During Economic Uncertainty

Blue Canyon Partners

As the COVID-19 acute economic downturn recedes and businesses stabilize many B2B executives want to take advantage of trends emerging from the pandemic-induced disruption. Pre-COVID innovation plans became deprioritized for fear of being too risky or far flung. We argue that innovation should now become top-of-mind for executives.