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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. Everyone commented on the fast pace of development in marketing channels, tools and approaches. 40% Selling (winning new clients). 30% All of them.

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3 Paths to Innovation-Driven Growth During Economic Uncertainty

Blue Canyon Partners

As the COVID-19 acute economic downturn recedes and businesses stabilize many B2B executives want to take advantage of trends emerging from the pandemic-induced disruption. Pre-COVID innovation plans became deprioritized for fear of being too risky or far flung. We argue that innovation should now become top-of-mind for executives.

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3 Paths to Innovation-Driven Growth During Economic Uncertainty

Blue Canyon Partners

As the COVID-19 acute economic downturn recedes and businesses stabilize many B2B executives want to take advantage of trends emerging from the pandemic-induced disruption. Pre-COVID innovation plans became deprioritized for fear of being too risky or far flung. We argue that innovation should now become top-of-mind for executives.

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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

For example, B2B, FMCG, SWOT, USP, PESTLE, MNC, IPR, FTSE, IPO, VC, MBO, ERP, BPR, ROCE, PPP, NGO, PFI, OBS, GDP, SLA, VFM. At the start of each chapter is a list of all the buzzwords that are explained. So you can easily zoom-in to those of most interest. The book is a fantastic jargon buster. How many do you know?).

Finance 130
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Account Planning: Manage Long-Term Account Development

Arpedio

Basically, an effective key account plan should include a consistent approach to how you build background information on critical clients, develop a sales approach, and build a relationship that is solely based on proactive management and support. Maximilian Opp, Account Manager. +45 45 53 50 78 33. max@arpedio.com. Start free trial.

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3 Guidelines for Managing Disruption

Blue Canyon Partners

Next level technologies, marketplace demands, business consolidations, altered customer behaviors, supply chain interruptions and other disruptors influence many B2B business environments. Therefore, it is no surprise that disruption has become one of the most important topics for our clients.

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3 Guidelines for Managing Disruption

Blue Canyon Partners

Next level technologies, marketplace demands, business consolidations, altered customer behaviors, supply chain interruptions and other disruptors influence many B2B business environments. Therefore, it is no surprise that disruption has become one of the most important topics for our clients.