Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. The lack of engagement with data prevented the creation of integrated marketing and business development (selling) campaigns that supported the emerging client journeys. 40% Selling (winning new clients).

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Blue Canyon Partners

OCTOBER 13, 2020

As the COVID-19 acute economic downturn recedes and businesses stabilize many B2B executives want to take advantage of trends emerging from the pandemic-induced disruption. Pre-COVID innovation plans became deprioritized for fear of being too risky or far flung. We argue that innovation should now become top-of-mind for executives.

Innovation 52

Innovation Energy and Utilities Manufacturing Brainstorming 52

Blue Canyon Partners

OCTOBER 13, 2020

As the COVID-19 acute economic downturn recedes and businesses stabilize many B2B executives want to take advantage of trends emerging from the pandemic-induced disruption. Pre-COVID innovation plans became deprioritized for fear of being too risky or far flung. We argue that innovation should now become top-of-mind for executives.

Innovation 52

Innovation Energy and Utilities Manufacturing Brainstorming 52