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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Delegates reported a range of issues preventing an improvement in the quality of M&BD plans – from the difficulty in obtaining the necessary data at the outset, through time to conduct structured analyses of the data and the identification of opportunities and threats as well as brainstorming creative ways to address them.

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3 Paths to Innovation-Driven Growth During Economic Uncertainty

Blue Canyon Partners

As the COVID-19 acute economic downturn recedes and businesses stabilize many B2B executives want to take advantage of trends emerging from the pandemic-induced disruption. In the next three sections, we discuss how to begin brainstorming ideas in each innovation track. Next Level Technologies.

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3 Paths to Innovation-Driven Growth During Economic Uncertainty

Blue Canyon Partners

As the COVID-19 acute economic downturn recedes and businesses stabilize many B2B executives want to take advantage of trends emerging from the pandemic-induced disruption. In the next three sections, we discuss how to begin brainstorming ideas in each innovation track. Next Level Technologies.