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Why agency account managers struggle to think ahead

Account Management Skills

Absence of senior management or team support The account manager’s job is to ‘spot’ the growth opportunity e.g. they identify a client need during a conversation and suggest a solution. But often they need help brainstorming that solution with team members e.g. designers/developers/strategists etc.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Delegates reported a range of issues preventing an improvement in the quality of M&BD plans – from the difficulty in obtaining the necessary data at the outset, through time to conduct structured analyses of the data and the identification of opportunities and threats as well as brainstorming creative ways to address them.

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3 Paths to Innovation-Driven Growth During Economic Uncertainty

Blue Canyon Partners

In the next three sections, we discuss how to begin brainstorming ideas in each innovation track. Companies have an opportunity to leapfrog competitors in their core market by developing next level technologies. This process will yield an exhaustive basket of innovation ideas that can be evaluated further and compared.

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3 Paths to Innovation-Driven Growth During Economic Uncertainty

Blue Canyon Partners

In the next three sections, we discuss how to begin brainstorming ideas in each innovation track. Companies have an opportunity to leapfrog competitors in their core market by developing next level technologies. This process will yield an exhaustive basket of innovation ideas that can be evaluated further and compared.