Account Management Skills

SEPTEMBER 13, 2023

I speak to multiple account managers (AMs) every day. Hybrid’ AMs (project managing as well as responsible for account growth) particularly struggle. They struggle to find time to think about how else they could be bringing value and coming to their clients with new ideas or relevant intel gathered from research.

Account Management 52

Account Management Management Account Growth Client Development 52

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. The lack of engagement with data prevented the creation of integrated marketing and business development (selling) campaigns that supported the emerging client journeys. 40% Selling (winning new clients). 30% All of them.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Blue Canyon Partners

OCTOBER 13, 2020

In the next three sections, we discuss how to begin brainstorming ideas in each innovation track. Companies have an opportunity to leapfrog competitors in their core market by developing next level technologies. This process will yield an exhaustive basket of innovation ideas that can be evaluated further and compared.

Innovation 52

Innovation Energy and Utilities Manufacturing Brainstorming 52

Blue Canyon Partners

OCTOBER 13, 2020

In the next three sections, we discuss how to begin brainstorming ideas in each innovation track. Companies have an opportunity to leapfrog competitors in their core market by developing next level technologies. This process will yield an exhaustive basket of innovation ideas that can be evaluated further and compared.

Innovation 52

Innovation Energy and Utilities Manufacturing Brainstorming 52