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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Communication and education are required to manage expectations and promote enthusiasm and momentum. We also considered channel management strategies for referrer and referrals management.

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3 Paths to Innovation-Driven Growth During Economic Uncertainty

Blue Canyon Partners

Pre-COVID innovation plans became deprioritized for fear of being too risky or far flung. We argue that innovation should now become top-of-mind for executives. Innovation opportunities should be a key consideration while adapting your strategy in step 2. In each track, innovation is achieved through different means.

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3 Paths to Innovation-Driven Growth During Economic Uncertainty

Blue Canyon Partners

Pre-COVID innovation plans became deprioritized for fear of being too risky or far flung. We argue that innovation should now become top-of-mind for executives. Innovation opportunities should be a key consideration while adapting your strategy in step 2. In each track, innovation is achieved through different means.