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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. The lack of engagement with data prevented the creation of integrated marketing and business development (selling) campaigns that supported the emerging client journeys. Prepare integrated campaigns. This is an ongoing dialogue.

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3 Paths to Innovation-Driven Growth During Economic Uncertainty

Blue Canyon Partners

In the next three sections, we discuss how to begin brainstorming ideas in each innovation track. Companies have an opportunity to leapfrog competitors in their core market by developing next level technologies. This process will yield an exhaustive basket of innovation ideas that can be evaluated further and compared.

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3 Paths to Innovation-Driven Growth During Economic Uncertainty

Blue Canyon Partners

In the next three sections, we discuss how to begin brainstorming ideas in each innovation track. Companies have an opportunity to leapfrog competitors in their core market by developing next level technologies. This process will yield an exhaustive basket of innovation ideas that can be evaluated further and compared.