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The Ultimate Guide to Global Account Management: Framework, Strategies, and Best Practices

DemandFarm

Among the challenges was gaining visibility into various aspects of their strategic accounts, leveraging best practices from different teams, and institutionalizing processes and systems to ensure smooth operations across their international offices. This is where Global Account Management (GAM) comes into play.

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There is no longer Inside vs Outside Sales

Sales Outcomes

For example, today’s Inside Sales teams might serve small businesses, field (geographic) to medium firms, and enterprise sales for large and global accounts. Most B2B field and enterprise teams are following rather than leading in adopting digital tools and engagement, so they need lots of help.

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There Is No More Inside Sales – How to Strengthen Remote Selling Abilities

Sales Outcomes

The global pandemic was the lever to accelerate fundamental changes in B2B selling that began years ago. McKinsey & Company recently published insight from a survey of 3,600 B2B decision-makers in 11 countries and 12 sectors. Now it’s the initial video conference.

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