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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

Since the launch of our GAM program, the designated global accounts have expressed their recognition of improved strategic alignment and material change in their relationships and confidence in AVI-SPL as a trusted provider invested in their success. Reaching New Clients by Scaling the Existing GAM Program. Three Key Learnings.

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The Ultimate Guide to Global Account Management: Framework, Strategies, and Best Practices

DemandFarm

Among the challenges was gaining visibility into various aspects of their strategic accounts, leveraging best practices from different teams, and institutionalizing processes and systems to ensure smooth operations across their international offices. This is where Global Account Management (GAM) comes into play.

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Is your KAM Training approach strong enough?

KAM With Passion

KAM skills development is not only for Key Account Managers. I remember a very successful global medium-size industrial company who has appointed a few Global Account Managers chartered to manage the most strategic customers. A good KAM Training is fully customised to your company’s context.

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There is no longer Inside vs Outside Sales

Sales Outcomes

For example, today’s Inside Sales teams might serve small businesses, field (geographic) to medium firms, and enterprise sales for large and global accounts. Now it’s the initial video conference and coordinating pursuit team logistics. In the past, Inside Sales had been the only team enabled for remote selling.

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There Is No More Inside Sales – How to Strengthen Remote Selling Abilities

Sales Outcomes

For example, today’s Inside Sales teams might serve small businesses, field (geographic) sales to medium firms, and enterprise sales for large and global accounts. Now it’s the initial video conference. Sales organization structures often align with customer segments.

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Artificial Intelligence and the Augmented SAM

Mercuri International

However, as AI strategist Elin Hauge said as speaker at the Mercuri International 2022 Sales Conference, “The thing is that these algorithms come with a probability. Elin Hauge at 2022 Sales Conference It can be difficult to distinguish the right answer sometimes, given the confidence that AI has when it produces wrong answers.