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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention.

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Key Account Management – First Principles

Deep Insight

This blog is about the fundamentals of Key Account Management (KAM) but that was not the topic I had in mind when I interviewed Joe Edwards. Before we got to that point, Joe talked about his first job as a sales manager at Hewlett-Packard (HP). Key Account Management. Key Account Management.

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10 Steps to Win Over Your Client’s New Procurement Team

Account Manager Tips

As a supplier, if you want to sell to procurement, you really need to understand things like the buying process, supplier management, supply chains, decision making and more. Grab this free easy-to-follow guide that will have you writing a successful key account plan in no time! The KAM Club.

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Are You Ready To Take Advantage Of Hyper Adaptation?

Jermaine Edwards

Almost every B2B business took on ‘virtual or enhanced virtual delivery’ as a new adaptation. The $34 billion French drinks group saw the opportunity in their supply chain and chemicals work to help meet the world’s urgent need for the potentially life-saving product that was in scarce supply.

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How to Drastically Improve Margins in Industrial Distribution with a Predictive Sales Software

QYMATIX

Predictive Sales Analytics helps increase customer lifetime value in B2B distribution. Industrial Distribution plays a critical role as a sales channel, a supply-chain backbone, and a product competence centre. Also, improvements in the B2B e-commerce experience renders customers more inclined to buy online.

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LinkedIn Live: 2021 SAMA highlights and what to expect for 2022

Arpedio

Finally, “ Using a number of different tools to really help with that and accelerate that were really some of the key highlights of 2021 ”, Ned concludes. And when the supply chain issues really started to emerge around the second quarter of this year, SAM’s were again put to the test, as customer demands increased. Sign me up!

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LinkedIn Live: 2021 SAMA highlights and what to expect for 2022

Arpedio

Finally, “ Using a number of different tools to really help with that and accelerate that were really some of the key highlights of 2021 ”, Ned concludes. And when the supply chain issues really started to emerge around the second quarter of this year, SAM’s were again put to the test, as customer demands increased. Sign me up!