article thumbnail

B2B Customer Loyalty Isn’t What it Used to Be: Here’s How Companies Can Adjust Their Strategy

Customer Think

The B2B customer base has shifted dramatically in just a few short years. While brand loyalty and high switching costs used to be reliable drivers of B2B customer retention, it doesn’t hold the same weight for today’s generation of tech-savvy, agile customers.

article thumbnail

The Future of B2B Wholesale: Predictive Analytics and ERP Data Mining

QYMATIX

B2B wholesalers face the challenge of keeping up with current market dynamics and acting with foresight. Distinguishing Between Predictive Analytics and Data Mining: It is essential to differentiate between the two terms to fully understand the role of predictive analytics and ERP data mining in B2B wholesale distribution.

B2B 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Future of B2B Wholesale: Predictive Analytics and ERP Data Mining

QYMATIX

B2B wholesalers face the challenge of keeping up with current market dynamics and acting with foresight. Distinguishing Between Predictive Analytics and Data Mining: It is essential to differentiate between the two terms to fully understand the role of predictive analytics and ERP data mining in B2B wholesale distribution.

B2B 40
article thumbnail

B2B Wholesale Future Trends 2024

QYMATIX

Across B2B wholesale future trends 2024, you’ll see a few key themes: technology, personalisation and change. Some are accelerations of global movements, while others are specific to the B2B space. Adopting e-commerce & mobile interfaces This is all about making the buying experience more intuitive for B2B customers.

B2B 52
article thumbnail

Forget Rewards: Why B2B Loyalty Marketing is Different

Customer Think

Companies need reliable support systems, services and deliveries—consider the current supply-chain crisis. Business buyers are highly dependent on their suppliers, for the success of their own businesses. Once in place, companies avoid chan.

article thumbnail

Six Building Blocks for Revitalized B2B Marketing and Sales

Luminas Strategy

I f you’re a B2B company leader, you know how important face time is. For example, real-time supply chain visibility is likely to come later on the road map, given how complex it is to implement. Link marketing and sales to the supply chain. But the pandemic brought in-person to a screeching halt.

article thumbnail

People & Problems: The core of strategic account planning

Strategic Account Management Association

What I see from these dual worldviews is twofold: First, that the global pressures stemming from COVID and supply chain squeezes are throwing roadblocks in the path of us all. If we see that an account isn’t positioned to grow with us at the moment, we take that information to heart and reallocate resources elsewhere.