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People & Problems: The core of strategic account planning

Strategic Account Management Association

What I see from these dual worldviews is twofold: First, that the global pressures stemming from COVID and supply chain squeezes are throwing roadblocks in the path of us all. But how, exactly, we do that—how we build account planning motions that drive real wins—rests on the twin pillars of people and problems.

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What are the Top Challenges Facing CROs and Sales Leaders?

Upland

And how can account planning help? In this article, we’ll dive deeper into each of these areas to uncover what chief revenue officers can do to address some of their most pressing issues, and how an effective account planning practice can help. There’s plenty of uncertainty in the economy right now.

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What’s So Aspirational About Account Planning?

SalesGlobe

When I hear the words “strategic account planning” in a meeting, I usually notice a range of involuntary visceral reactions, from understated moans to eye-rolls and furrowed brows. Nobody thinks of account planning as aspirational. Aspirational account planning revolves around how you think about and with the customer.

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Reduce cost to serve clients through efficiency, economies of scales, process development and supply chain management, avoiding formal tenders, improved forecasting and value exchange. Evaluate the clients' priorities and requirements to create solutions that increase account switching costs. Account plan process.

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10 Steps to Win Over Your Client’s New Procurement Team

Account Manager Tips

As a supplier, if you want to sell to procurement, you really need to understand things like the buying process, supplier management, supply chains, decision making and more. One Page Key Account Plan Guide & Template. Say goodbye to complicated account plans that don't work.

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My Favorite COVID Sales Curveballs- Buddy, Can You Spare a Refrigerator?

SalesGlobe

The New York Times ran a story recently about how supply chains between Asia and North America were disrupted by a COVID-related shipping container shortage. This experience made me curious about supply chains and the myriad B2B sales that occur along it. What else is happening on that supply chain?

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Tailoring Your Sales Message

Revegy

Thousands of sellers tout the following framework benefits: Comprehensive account planning. Enable connectivity and automation across the supply chain. Use Smart Manufacturing to improve traceability through the supply chain. More B2B Decision Makers are Weighing In. Business-led client conversations.