People & Problems: The core of strategic account planning
Strategic Account Management Association
FEBRUARY 3, 2022
What I see from these dual worldviews is twofold: First, that the global pressures stemming from COVID and supply chain squeezes are throwing roadblocks in the path of us all. But how, exactly, we do that—how we build account planning motions that drive real wins—rests on the twin pillars of people and problems.
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