Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs
Red Star Kim
AUGUST 18, 2022
There are often different techniques for B2B (business-to-business) and B2C (business-to-consumer) marketing – as well as for products and services. Other firms may prefer M&BD professionals who have experience from outside professional services who can bring innovative and cutting-edge approaches into their firm.
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