B2C, Procurement, Software and Value Proposition

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Value Proposition

How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

JUNE 5, 2020

When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. . Sales case study takeaway : Whether you’re B2B, or B2C, the fact remains that you’re still B2H—Business to Human. The rap was a success.

Procurement

Procurement Value Proposition B2B Decision-making

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

NOVEMBER 7, 2019

Crafting a powerful value proposition that resonates with a C-suite audience is as much an art as it is a science. A well-presented value. To continue to engage buyers during a time when B2B and B2C buyer demands are converging at a rapid pace, personalized, relevant content has. Even add a "schedule a meeting" button.

Acquisition

Acquisition Account Planning B2B Onboarding

Strategic Accounts Today

How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

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