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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Engaging my multidisciplinary team of internal colleagues – including medical, marketing and information technology amongst ourselves – to brainstorm potential opportunities that could be presented to the customer was critical. Emily Williams is a key account manager at Pfizer, specializing in internal medicine.

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How to Resize and Retool Your Sales Force

Mike Kunkle

Brainstorm creative options with team members. Even so: How will you divide inbound and outbound lead gen, opportunity management, and strategic account management? Will some people or teams handle opportunities and accounts up to a specific size, with executive lead gen or key account management done by others?

Sales 130
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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

analysis, brainstorming, strategy and planning)“ Modern marketing: What it is, what it isn’t, and how to do it | McKinsey Collaborate – If you can demonstrate to fee-earners that you are approachable, knowledgeable, helpful and get the job done they are more likely to be engaged.

CRM 130