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Key account management best practices

Arpedio

Key account management best practices ← Back to blog In today’s competitive landscape, effectively managing key accounts is not just a strategy: It’s a necessity. Now, let’s dive into the best practices of key account management. Let's talk!

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Key Account Manager vs Sales Manager: Navigating the World of Digital Key Account Management

DemandFarm

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. They must also collaborate with marketing, sales, and product development teams to ensure that their clients receive the best possible service and support.

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The best org chart tools for relationship mapping

DemandFarm

Imagine you’re a key account manager at a multinational corporation. Your day-to-day involves navigating complex client organizations, each with its own layered hierarchy and network of decision-makers. For key account managers, org chart software is particularly valuable.

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The Wild West, Cher and Covid – Reflections from a Referrer Management workshop (June 2022)

Red Star Kim

The MBL workshop on Referrer and Intermediary Management earlier this week combined those in front-line fee-earning roles (e.g. employment and family solicitors) with those from marketing and business development in legal, tax, wealth management and property firms. We tried out various tools (e.g. Get back out there after Covid.

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Account management software tools

Arpedio

Account management software tools Account Management Software ← Back to blog Account management software solutions have transformed the way businesses handle their account planning and client interactions.

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Relationship Mapping – The Key to Your Sales Success

Arpedio

Back to blog. Relationship Mapping, also known as Customer Relationship Mapping, Relationship Management, or Stakeholder Management is a way of mapping B2B relationships between large organizations. What is Relationship Mapping? What is a Relationship Map? Table of Contents.