The Ultimate Guide to Global Account Management: Framework, Strategies, and Best Practices
DemandFarm
MAY 12, 2023
GAM aims to optimize the value generated from these key accounts, fostering long-term partnerships and maximizing profitability by understanding the unique needs of each market and customer. If a B2B manufacturing company is planning to enter European markets, they may decide to modify their products to meet EU regulations and standards.
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