Remove resources switching-crm-ebook
article thumbnail

The Complete Guide to SaaS Sales

Nutshell

I transitioned from client server sales to SaaS, and the biggest change is that it’s much easier for customers to switch from you to your competitor, ” says Jane Van Sickle , Sr. There are several ways to get on your ideal client’s radar, including: Online ads Blog posts Whitepapers and eBooks Newsletters Social media.

Sales 127
article thumbnail

The Comprehensive Guide to Account-Based Sales for 2019

Hubspot Sales

Executives are also involved in closing these accounts -- giving strategic direction, meeting with customer stakeholders, helping the account team acquire any necessary resources, and so on. You can’t afford to dedicate the necessary manpower and resources to every account. ABS maintains this account-level focus after the sale.